Marketing In The Age of ARTIFICIAL INTELIGENCE
ENROLL ON THIS COURSE AND Don't Get Left Behind
BOOTSTRAPPING DIGITAL BUSINESS - Automate before it's too late.
With the world of work changing at a pace never seen before and about to change even more drastically, there has never been a better time to learn how to command the machines. The winners in the future will be the smart people who control and operate the means of automation. The skills in demand will be the skills to marshal and command the robots and machines. The machines will do the work without comfort breaks or holidays. They are waiting for your orders. You could hand over a huge chunk of money and have someone talk to the machines for you but why do that when you can easily learn to do this stuff yourself.
Learn how to command your own army of software-bots. Automate your marketing. Get your new business off to a flying start. Give your flagging business a shot in the arm. Learn a new skill-set to advance your career.
Our First Steps to Marketing Automation course 'Marketing In The Age of Artificial Intelligence - Don't Get Left Behind' is designed to introduce you to harnessing the power of the cloud and the huge resources it puts at your disposal. By the end of the course you will have a fully functioning cloud based website for free which will act as the hub to your digital marketing automation.
Your WEBSITE IS YOUR MARKETING HUB
A website is the key digital marketing asset for your organisation. Your website is your digital representative, salesperson, receptionist, educator, and help desk. The important thing to understand is that your website is the part of the digital world where you have full control. You control how it looks. You control the message. You control the attention of your audience. You control who can visit which department. You might be tempted to use a Facebook page or other social media presence as the hub for your marketing. You will learn in the course why this is far from ideal. You will also learn that social media can play an important role as an influencer and driver of visitors to your marketing hub website.
You may experience some success but you are handing over control to another platform where you are not in control. You won't easily be able to determine why you were successful or not. My advice is to use these useful other services as satellites to capture attention and direct visitors to your website where you are free to record and measure exactly what is and isn't working.
Benefits of Cloud Based Website AS Your Marketing HUB
No maintenance - a typical (wordpress, drupal or joomla) website requires constant code updates and database backups to keep it running safely. The cloud is always up to date and managed by the best Dev Ops on the planet. Your sites data is continually backed up.
Better security - a typical website is vulnerable to attack because it exposes it's data and programming scripts to the public internet. Your cloud based website is built offline and published into the cloud.
Delivers pages more quickly - a typical site has to pass all page requests over to slower running processes which assemble the page from programming scripts and data from the database. Your pages are served instantly because they are already built for immediate delivery.
Scales instantly to handle high visitor traffic load - a typical site can scale but requires a more expensive and complex hosting platform to achieve this. Your cloud based site has scalability built in.
No Monthly Bills - The cloud is the gift that just keeps giving. The main cloud providers offer a free tier that is more than enough for most web site projects. If you ever go over the limit then you will be doing so well that you won't mind paying the small monthly payments.
Marketing Automation
What can I do with marketing automation?
- Attract prospects from search, social media, paid advertising, offline.
- Turn prospects into leads - Encourage the right prospects to identify themselves.
- Nurture them into customers or ready to buy leads - use offers, education, content marketing to further interest the prospects who are a good fit for your offering.
- Continue to sell to those customers consistently - targeted offers, fire sales, upgrades.
Benefits of Marketing Automation
There are a number of reasons why marketing automation is becoming so popular among the marketing and sales teams of companies. Here are a few of the obvious reasons:
It saves time – You can schedule multiple campaigns well ahead of time and have them released as per your preset settings. This saves time by building once and letting it run.
It’s more efficient – Why get tangled up in traditional, manual processes when you can automate day to day tasks? You can reduce the time and effort required to get your marketing efforts running at optimal levels.
It saves a lot of money - Most of these systems are so easy to use, that once the marketing department understands it, generating new campaigns become very easy. Also, due to the efficiency of the systems, you can cut a bad campaign off quickly, make adjustments, and get it rolling profitably faster than ever. Testing, which was once only possible for those with large budgets, is now available to all.
It can be integrated into CRM – This can help you keep all your leads on the radar, without having to worry about them disappearing due to a few unsuccessful contact attempts. It also finally gets sales and marketing teams together as all of the data is shared and in the system.
It provides valuable insight – Using marketing automation allows you to collect valuable insight to optimize your marketing campaigns and communication, and make necessary adjustments along the way.
It offers multi-channel management – It’s not easy to manage relationships with customers across numerous channels manually. Thanks to marketing automation, you can nurture leads and existing customers as if they were on a 1:1 relationship seamlessly and automatically.
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