Email SeqUENCE MIAAI Course
course 1
Each email in the sequence should include a download to a useful doc. eg. identify best customer worksheet. how to develop customer profiles.
Get your Marketing Automation Hub Website Online
New entrepreneurs, existing SMEs et al. all need to have a website for which they are going to spend money on. I think that far too many people are spending more money than they need to on something that is not fit for purpose.
Designer design. Just looks good but gets in the way. Spend a few minutes browsing the web on a mobile phone to see how unnecessary design can really degrade the user experience. Slower load times, valuable space taken up by ill conceived design.
On the course you will learn how to implement a design that works on all screen sizes. You start with a design for mobile phones, which will work on all screen sizes, and then add progressive enhancements based on screen size and browser capability. The design constraints of mobile keep development and maintenance costs down.
Image management in a multi-screen world
Images have a large impact on User Experience. Sending large images to be resized smaller on a mobile device is very bad practice for a number of reasons. Chief among those is that you will make your users wait much longer and use up their valuable data allowance. You will learn how to automatically resize images by uploading once and simply specifying size in the url rather than having to create and upload multiple size versions of each image. A major time saver.
identify audience,
create message(offer) launch MVWS - iterate and improve publish content, build traffic build a list list sequence and newsletter
You are going to get your hands dirty and make a few mistakes in fact you will probaby throw your rattle out of your pram on more than one occasion but you will be so glad you did when you start to reap the benefits.
The benefits: Saving money (you did the work). Getting more customers, Automating customer acquisition frees more time to do what you do. adapting to the market more quickly than your competitors.
Is it important to bring website build and maintenance in house?
Firstly it is not complicated. Do you outsource the writing of your emails?
Of course you don't. Writing and sending emails is not hard.
I will show you that web site set up and maintenance is not hard
and you do not need to outsource the everyday running to others.
You don't have time to wait. You don't need the extra burden of managing
as simple a task as changing the phone number or contact email on your website
when you or your assistant could just do it in a couple of minutes.
GOALS
A performant site (serves fast, safe for visitors, handles a heavy load, safe from attackers ) that is easy to modify, expand and maintain. Small screens don't have space for uneccessary design flourishes.
THE STEPS
web Site building - the tools, the framework, the components
web site maintenance - content creation, content maintenance
web site hosting - the infrastructure: host(web server), secure domain
media hosting, images, video, downloads
web site marketing - the message, measuring success
For the same price as a simple 'brochure' website you will build
a [dynamic marketing tool] and gain the important knowledge and insight
of how to use it to grow your business.
Relying on others to deliver for you can get really expensive and there are no guarantees that it will work
plus the added time required to manage the others.
Small biz can gain an advantage over larger rivals by being agile. Relying on a third party to complete important work extinguishes this advantage. Being in total control of your marketing assests ensures you do not have to wait and miss out on oportunities. You can act decisively 24/7.
We will be using services that have a very good free tier to get you started.
The free levels are so generous that by the time you have reached the pay for threshhold
you should be earning way more than enough to cover the small costs involved.
The Initial services I introduce you to are the ones I choose to use everyday. There is no lock in
so if you find a better service for one of the components of your system then you will be able
to change supplier without a hitch. In most cases there is just no need to change.
Course 2 - More advanced - Template building - landing pages - more advanced email marketing