Our KILLER oFfer

Before I reveal our killer offer I want to help you understand why our approach to building a website is superior to the approach you may have already experienced or heard about.

A website that can repeatedly attract and convert visitors into new leads for your business is one of the best investments you can make.

But, in my experience most websites delivered to small medium sized business fail to deliver the promised stream of enquiries and ready to close leads.

Is the Web Development industry failing it's clients?

Most web design companies are staffed with visual designers and possibly a few techies who do some magic stuff the designers don't understand. Nobody in their team is thinking about goal conversion or lead generation, A/B testing or marketing funnels. And no one focuses on the end user, your customer. Game changeing results take commitment, knowledge and patience.

Much easierto focus on sexy design that appeals to your ego at a price you will pay.

Normally the result is a beautiful looking website with all the latest ego stroking go faster stripe design flourishes. That is to say a website that is pretty much indistinguishable from the zombie legions of fancy confections the industry delivers as business websites. Before you know it your design agency, like all the others, will be extolling the virtues of websites with newer, sexier but quite useless design fluff and your site will look dated. (Time to call your guy at the agency for a website makeover.)

All this fluff and puffery requires that the viewer has the latest computer with the latest browser. A lot of it is useless on a small screen like a smartphone. This is why a design company will never show you their latest work on a small screen until you have seen it in it's full glory on the latest HD monitor. Luckily for the designers the template maker, who they bought the template from, knows that it must display on smaller screens and the template contains code that will instruct the website to leave the fluffy bits turned off. This is a smoke and mirrors solution to the problem.

What most people are unaware of, including web designers, is that all the code to activate the useless features has already been delivered to the phone, wasting time, electricity, and a portion of the viewers data plan. Repeated millions of times a day, all over the world, that's a hefty price the web design industry asks that we collectively pay for fluffery they push at us and then hide from us.

Google developed a delivery system for websites to smaller screens called AMP, which hasn't been welcomed with open arms by the design community as it strips away the useless parts of a website to deliver it more quickly(something users crave, speed of delivery). AMP requires extra work on the part of the designers to implement. The more avant-garde(crammed full of useless puffery) your design the more work you have to do to get it ready for AMP. "It would make your site more expensive Sir". Mmm. Not if it wasn't over designed in the first place.

To be fair the design industry is not 100% to blame. A lot of clients,especially the ones spending other people's money, will demand all the latest sugary(questionable) features. It's the, if you want to impress arrive in a limo syndrome. If you want to impress big, get a bigger limo. The difference is that the occupant of the limo does not ask the waiting crowd to park his limo in a tight space. The fancy web design guys expect you to pay them to force your customers to drive a limo they didn't ask for in a tight space and pay the fuel bill.

The reason is the way the web design business operates. They are an industry which approaches a web site build as a visual design process starting with visual appeal, Implement, sign off and deliver. Sign off is when they get paid. And once they launch the completed site they are done and move on to the next client. They may offer some snagging support but essentially you got what you asked and paid for and both parties are happy. Makes sense, no?

This process will have taken a number of weeks and more or less gone through the following stages. You contact a local webdesign company and spoke to them about what you wanted. You don't know an awful lot about websites so you had to rely on their knowledge because they are the experts. They will have asked you what sort of budget you had or they showed you a list of off the peg template designs with more or less features. A content management system that allows you to make all the changes you like. A years hosting and a domain name and maybe email included. Analytics installed.

The whole discussion could take a couple of meetings and phone calls spread over two or three days then you do the whole thing again with one or two more web design companies just to be sure. Eventually you choose one and after contracts are signed and a first payment is made the process to launch your website begins. Exciting times indeed.

A few days later you receive word from your contact at the web design company that a draft version of your site is ready for your approval. The next stage requires that you provide copy and possibly photographs to drop into the draft design. Depending on the gaps in the template. Some stuff for the front page 'Welcome to our website we are XYZ and we do excellent stuff in the ABC sector' some slightly more detailed stuff for the About page. Some photos of the team some contact information. Your logo, which needed tweaking for the web you need to get the original files from the graphic design company who originally designed it. Another week passes but things are moving forward so all good.

At the end of another week the design company announce they are ready to launch, they need you to sign it off and pay the final payment. You find some typos and a couple of other snags. A couple more days pass. You sign off and pay. You accept the invite to go down to the agency for 1 hour of training in the use of the content management system. The young whizz showing you seems to speak another language but assures you with 'Any problems just email or call'. It's quite simple really. You kind of get it.

You arrive back at your office to find the team all have the site up on their screens and are clicking about. All smiles. All good. You are open for business on the Internet. Over the next few days you tell everyone you meet about your new uber cool website. You get great reactions.

A few weeks pass but apart from the test enquiries you sent, the agency guys sent and even your mum sent no real enquiries.

What could the problem be? Is it the design of the site? Does the site contain any useful information that a human being who could benefit from what you offer might search for? Is your website visible on the search engines for any meaningful keyword? Does the information on your website continue the conversation going on in your visitors head?

The process of getting your website launched did not consider any of these important points. The process was about what you wanted and what the design company included in the package. The end user, your potential customers, were not part of the design discussions.

==== END NEW TATTY FIRST DRAFT ====

If any of the following remotely describe your digital marketing....

• I don't have a website.

• I have no idea if anyone visits our web site or not.

• Our website may as well be on Jupiter nobody ever visits, not even the search engines.

• Our website repels visitors quicker than a room full of spraying skunks.

• Our website is so slow I'm embarrassed to show it to anyone, especially my accountant.

• Our website looks so bad on a small screen it's like it was written by Lilliputians.

• I don't have an email list of potential clients I can contact at the drop of a hat and take orders from.

Then you need help with some or all of the following

• Launch a minimum viable website to begin marketing your offer.

• Track the important analytics events to understand what happens when potential clients visit your website.

• Optimise page load speeds to ensure visitors engage with your content/offer before their minds wander onto something else and you lose them forever.

• Implement responsive templates that are screen size aware to guarantee that your offer is always presented appropriately regardless of the viewers device.

• Improve visit times / lower bounce rate by presenting information that your research indicates your audience is looking for.

• Publish landing pages that increase revenues by converting more visitors more often for more sales or more subscribers to your email list

• Test, rinse and repeat to incrementally improve one measurable step at a time for increased revenues.

Before we work on

• Driving more traffic

How do you get what we offer?

• Let us do the work to get your website "traffic ready" and "conversion prepared" starts from £800.00 - includes lifetime hosting, initial report and before and after analytics.

• A detailed report of website problems, conversion bottlenecks and Suggestions for your team to remedy them. From £400.00

• Subscription to Newsletter(or insider club or...) - for news and tactics to keep you up-to-date with Conversion Methodology and tactics. £25.00 month