Course CONTENTS
Marketing In The Age of Artificial Intelligence - Don't Get Left Behind
Who is this course for? Is this course for me?
The course is designed for committed individuals or small teams who want to grow their business. You will normally be the owner or marketing person of a small business or a solo entrepreneur. You may have never had a website or marketed your business digitally before. You may have tried and failed but something tells you that success is possible and you are willing to try again.
If you are prepared to learn and stick with it, even when the going gets tough, and you have the skills to write and send an email, then we are a great fit. Anything that takes us out of our comfort zone, makes us feel insecure. We move forward with confidence when we stick it out and the new and unfamiliar becomes familiar.
For a price less than most people pay for a simple placeholder website, you are going to build your marketing hub website and learn how to use it to grow your organisation. You will learn how to harness the power of the cloud [and a number of cloud based services] to give your organisation or your career a great push forward.
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Why am I doing this? ... I like things to be simple and efficient. I've been where you are and have helped many others in the same boat. I want you and your organisation to grow
The dynamic websites built by CMSs like Wordpress, Drupal, Joomla focus on simplifying content management but in doing so add unnecessary complexity. Dynamic websites require more resources. More resources require more energy. Increased energy use leads to more global warming. I don't want to die or witness the deaths of millions of my fellow humans as the level of the oceans rise. I offer this course because I want us all to live. I want more people to use cloud based static websites to slow global warming which will buy us enough time to move over to 100% renewable energy. Dindi from Rawpindi.
The knowledge I share with you represents years of learning with a focus on getting more for less. and perfect. I don't want to mentor people who are afraid of a little work. I am not going to solve all your business problems for you. I will give you knowledge and new skills that will allow you to solve your own problems, grow your business and reap the rewards.
[Because I want you to grow your business. As you grow you may require more help and you may call me again and pay me for my help. You may be so happy that you tell everyone you meet all about me and my mission to spread the power of the cloud.]
What is the right way to build a website? Why is the traditional approach(design implement launch) not ideal? At best it is a wild guess and you run with it until someone decides the website needs a relaunch.
A new approach.(never finished continually improving) Launch fast and continually test to make informed changes and improve conversions.
Requirements
All Fees paid in advance and in full
The determination to harness the power of the cloud to grow your organisation
A computer with a Modern Web Browser and access to the internet
A registered Domain Name and access to the DNS settings (we can do this on the course if you don't have one)
Required Accounts (GitHub, Google, mailchimp or mailerlite)
Web Site Marketing Aims
To grow the customer base of your business, to grow your email list, to increase engagement. To move prospects through the marketing funnel.
To do this you need marketing Automation........
(with the purpose of converting your audience. that can be improved over time based on user feedback to fulfil the goals of your organisation and the needs of your audience).
Immediate Course Goal
Build and launch a Minimum Viable Web Site (MVWS) on a platform that is robust, secure, flexible and easy to manage by anyone in the business.
Bonus: The website will be more suitable for your marketing aims and cheaper to own than a typical website.
Overview of The Business Growth Approach to Web Site Building
Who is your audience?
Distil Your Message and Offers - Your audience leads you to your best offer.
Launch MVWS and drive traffic and measure - focus on your audience, your message, calls to action, conversions. short and long.
Test Measure Implement - Incrementally improve your conversions through AB or Multivariant tests.
Email Marketing - Beginning Marketing Automation
The Processes
Determine Your Audience. Who are they and what do they need? How can you best help them? (surveys, try offers out on them, talk to them)
Your Website - Assembling The Components
Choosing Your Template
Repo - continuous back up and change history
CMS - WYSIWG and a helpful testing server
Build & Deploy - Big red button to publish live.
Hosting - cloud, CDN, HTTPS
Email List Management Service - collect subscribers, categorise (divide and rule), RSS campaigns
Analytics - What to measure, How to measure
Survey
AB and multivariant testing
The Website - Build it and they will come(,won't they?)
domain name
templates (layout and design, necessary content - social media tags, seo headings and descriptions)
includes (headers, footers, forms, cta's)
data (data as content, housekeeping data(telno, contact info)
Website Content
Headings
Text
Images
Videos
Sideshows
Downloads
Landing Pages
Analytics (what to measure, how to measure, google tag manager, measure incoming calls)
Email List
Traffic -
word of mouth recommendations (on and offline)
offline (ads, seminars, trade fairs, biz card
social
search (sitemap.xml, webmaster tools, google local(for biz with a local audience)
paid search (use location to narrow audience)
email list (talk one to one with named individuals follow their individual progress through your funnel)
joint venture
content marketing blogging, videos, slideshows, podcasts, infographics
Where to Next
Further Courses